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Google Play Store has a much higher number of android apps than the Apple App Store, according to the new data posted on different websites. A significant percentage of users of Android devices still prefer free applications to paid software. Therefore, to reach higher download numbers and introduce device monetization solutions, developers have to actively market their mobile applications. In order to promote the app by targeting the most important users, they will need to introduce a robust digital marketing strategy. In order to advertise their applications aggressively, many developers have to use the services of digital marketing professionals.